The biggest complaint about parallax design is that it isn’t inherently SEO-friendly. The unique design increases overall site traffic, and total time site visitors spend on the site.Companies can direct the course of a site visitor’s attention via parallax.The movement of the design tool allows companies to create visually innovative storylines.In a parallax scrolling study at Purdue University, participants rated the scroll design site superior for a “fun” experience in comparison to a traditional design website. Here’s the big one: Parallax design allows you to engage site visitors and increase visitor engagement in ways other design tools have yet been able to do. The experience is almost like pulling the handle on a slot machine, when the cherries and sevens and bars sort of shimmy for a second before slipping away to make room for the next set of highly anticipated images. The scrolling here happens when you click on the headers at the top of the page. (It’s in Italian but don’t worry, you’ll get enough enjoyment from the navigation experience alone.) Here’s another of my favorite examples of parallax design. My favorite part is the Making Waves section - check out how it feels like you’re coloring or uncoloring the page as you scroll up and down. Like waves rolling onto shore, the site unfolds in layers as you scroll down or up. See for yourself by going to the “Life of Pi” movie website here. But when they figure it out, they’re in for a treat. Parallax offers a completely fresh user experience - so fresh, in fact, that first-time viewers might not be quite sure how to navigate the page. “The effect occurs when various page elements move at different speeds, creating a sense of animation and a heightened interactive experience.” And it produces an addictive user experience. Basically, the background and foreground images move at different speeds while the user is scrolling. Awesome design.” One of the hottest - and most debated - trends in design today, parallax scrolling creates an illusion of depth in a two-dimensional website. If parallax scrolling website design had a tagline, it might be “Weird name.
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